Feel like being empowered today? Then do yourself a favor and download David Meerman Scott's new FREE ebook The New Rules of Viral Marketing: How Word of Mouse Spreads Your Ideas for Free. By page five, this online thought leadership guru will have you planning hundreds of ideas to put the strategies to work for your clients--or yourself.
David rocks my work world on a regular basis. The New Rules of Marketing and PR and Cashing in with Content are a few of his works that realigned my definition of what it means to work in marketing and PR today. I credit him with saving me from what I see as the eventual fate of other PR professionals who fail to jump on the new marketing train--a blank client list or unemployment. Read and learn, people. While you're at it, subscribe to his blog.
After you read the book, you might be left wondering why David would give something that valuable away for FREE. As part of "A Brand You World" global telesummit, David presented a riveting personal case study revealing how giving away the free ebook The New Rules of Marketing and PR launched a viral firestorm. Here's the MP3 to David's presentation "Promoting Brand You with Viral Marketing on the Web."